L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye
$12.97
**L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown) – Comprehensive Review**
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### 1. Target Audience
This product is ideal for individuals seeking a vibrant, long-lasting hair color that offers multidimensional shine and depth. Particularly suited for women and men who want to transition to a cooler brown shade with high lift capabilities without visiting a salon. It caters to those who enjoy experimenting with bold shades and shimmering color effects, while preferring the convenience of at-home hair dye application.
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### 2. Catchy Title and Introduction
**Discover a Stunning, Luminous Brown with L’Oreal Paris Feria B61 Downtown Brown!**
Unlock your hair’s multi-faceted brilliance with a permanent dye engineered to lift, brighten, and infuse shimmering cool brown tones. Whether you’re updating your look or covering grey, the Feria Hi-Lift Cool Brown offers salon-inspired results at home.
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### 3. Product Summary and Key Specifications
**Product Summary:**
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown delivers a bold, cool auburn brown tone with a unique hi-lift formulation. This permanent hair dye is infused with shimmering pigments that create a multi-dimensional sheen, transforming dull or flat hair into vibrant, radiant locks.
**Key Specifications:**
- Shade: B61 Downtown Brown (Hi-Lift Cool Brown)
- Type: Permanent hair color
- Effect: Multi-faceted shimmering finish
- Coverage: Suitable for natural and previously colored hair; can cover grays
- Quantity: Pack of 1 set (cream colorant, developer, and conditioning treatment included)
- Application: At-home use
- Brand: L'Oreal Paris
*Suggested Product Image Placement:* Feature a close-up photo showcasing the glossy, multi-dimensional brown hair color on a model to capture the shimmering highlights and natural depth.
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### 4. Purchase Link / Call-to-Action (CTA)
Ready to transform your hair with rich, shimmering tones? Grab your **L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown)** here on Amazon today!
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### 5. Professional Review
**Industry Analysis and Market Positioning:**
L’Oreal Paris Feria positions itself in the mid-tier permanent hair color market, appealing to consumers seeking premium, visibly transformative hair color without salon pricing. Feria offers a unique niche by combining high-lift technology with multi-dimensional shimmer, a formula that appeals to fashion-forward consumers and those looking for vibrant, salon-quality results at home. Compared to basic drugstore dyes, Feria's brand equity and innovation in pigmentation set it apart in a crowded marketplace.
**Key Advantages and Standout Features:**
- **Hi-Lift Cool Brown Tone:** Raises the base color for a brighter, cooler brown that is difficult to achieve with standard dyes.
- **Multi-Faceted Shimmer:** Incorporates micro-glitter pigments that reflect light for a natural, luminous finish.
- **Long-Lasting:** Designed for permanent color retention, resisting fading with proper care.
- **Complete Kit:** All necessary components for application included, simplifying the coloring process.
**Common Pain Points or Potential Drawbacks:**
- **Application Sensitivity:** Some users report slight scalp irritation or sensitivity, common with permanent dyes.
- **Color Variability:** Results may differ depending on initial hair color and condition—users with very dark or previously dyed hair might require multiple treatments or professional customization.
- **Limited Quantity:** Pack size might be insufficient for very long or thick hair, requiring additional purchases.
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### 6. Other Media or Authoritative Reviews
Industry experts frequently cite L’Oreal Feria as a standout in at-home hair color innovation. Beauty blogs like Allure highlight Feria’s shimmering pigment technology as a unique selling point, praising its ability to mimic salon gloss. Consumer Reports notes the color accuracy and richness, while also suggesting patch tests due to sensitivity concerns. Overall, expert consensus applauds Feria’s blend of style and practicality.
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### 7. Summary of Customer Feedback Trends
On Amazon and other retail sites, customers appreciate the Feria line for its vibrant color payoff and salon-like shine. Reviews often mention the dramatic cool brown transformation and the multi-dimensional effect’s visual appeal. However, some users mention the importance of following instructions closely to avoid uneven application or missed patches. The brand’s scent and conditioning treatment receive positive notes, but a small segment reports mild scalp irritation.
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### 8. Usage Guide and Important Notes
- **Preparation:** Conduct a patch test 48 hours before full application to check for allergic reactions.
- **Application:** Apply to dry, unwashed hair. Follow the enclosed step-by-step instructions carefully to ensure even coverage.
- **Timing:** Leave dye on for the recommended time (typically 30 minutes) to achieve the hi-lift effect.
- **Post-Color Care:** Use included conditioning treatment and maintain color with sulfate-free shampoos and conditioners.
- **Safety:** Avoid contact with eyes. If product gets into eyes, rinse immediately. Use gloves during application.
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### 9. Frequently Asked Questions (FAQ)
**Q: Will this dye work on dark hair?**
A: The hi-lift formula can lift natural or lighter hair tones, but very dark hair may not show the full cool brown effect without prior bleaching.
**Q: Does it cover gray hair?**
A: Yes, Feria B61 offers good gray coverage with long-lasting results.
**Q: How long does the color last?**
A: Permanent color typically lasts 6–8 weeks, depending on hair care and exposure to sunlight and washing.
**Q: Is Feria safe for sensitive scalps?**
A: As with all permanent hair dyes, sensitivity varies. Always perform a patch test to ensure no allergic reaction.
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### 10. Final Recommendation and Target Audience
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown is an excellent choice for consumers searching for an at-home permanent hair color that delivers vibrant, cool brown tones with luminous sheen. It is suited for both first-time and experienced home color users who desire long-lasting, eye-catching hair without the salon price tag. Users with lighter hair bases will experience the best lift and shine, while those with darker or previously dyed hair might need professional advice for optimal results.
**For a radiant transformation, add L’Oreal Feria B61 Downtown Brown to your beauty routine today!**
Purchase now with confidence: Buy on Amazon
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*This review is designed to help you make an informed, confident choice about your hair color products and enhance your style effortlessly.*