Clairol Professional Shimmer Lights Purple Shampoo| Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
$5.59
**Clairol Professional Shimmer Lights Purple Shampoo Review: The Ultimate Brass-Busting Solution for Blonde and Gray Hair**
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### 1. Target Audience
Clairol Professional Shimmer Lights Purple Shampoo is specially formulated for individuals with blonde, silver, gray, or highlighted hair who struggle with unwanted brassiness or yellow tones. Ideal for color-treated hair that tends to fade or develop warm undertones over time, this shampoo is perfect for those looking to maintain vivid and cool-toned hair between salon visits. It’s also suitable for natural silver and gray hair enthusiasts who want to neutralize dull yellow tones for brighter, fresher locks.
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### 2. Catchy Title and Introduction
**Say Goodbye to Brassy Hair: Clairol’s Shimmer Lights Purple Shampoo is Your Color-Saving Superstar!**
If you have blonde, platinum, gray, or highlighted hair, you know how frustrating it can be to see those unwanted warm, brassy undertones develop. Clairol Professional Shimmer Lights Purple Shampoo offers a salon-grade solution to help you maintain the silvery, ashy tones you love — all from the comfort of your own home.
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### 3. Product Summary and Key Specifications
**Product Name:** Clairol Professional Shimmer Lights Purple Shampoo
**ASIN:** B082B5GPTV
**Size:** 12 fl. oz (355 mL) bottle
**Key Ingredients:** Purple pigments to neutralize brassiness, conditioning agents for hair softness
**Suitable For:** Blonde, silver, gray, and highlighted hair
**Usage:** Weekly or bi-weekly to maintain tone
**Cruelty-Free:** Not explicitly stated
**Packaging:** Professional salon-style bottle designed for ease of use
*Suggested placement:* Position a high-quality product image here showing the iconic purple shampoo bottle with a white background, possibly alongside a vibrant photo of cool-toned blonde hair.
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### 4. Purchase Link / Call-to-Action (CTA)
Ready to keep your blonde hair fresh and brass-free?
Buy Clairol Professional Shimmer Lights Purple Shampoo on Amazon
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### 5. Professional Review
#### Industry Analysis and Market Positioning
The hair care market has seen a rising demand for purple shampoos as consumers aim to preserve salon-colored blonde or gray hair from the harsh effects of sunlight, chlorine, and product buildup that cause brassiness. Clairol, a trusted name in hair care for decades, positions its Shimmer Lights shampoo as a professional-level product accessible to everyday consumers looking for effective brass-neutralizing results.
Compared to competitors like Fanola No Yellow or Joico Color Balance Purple, Clairol stands out with its long-established reputation, affordability, and wide retail availability.
#### Key Advantages and Standout Features
- **Powerful Brass Neutralization:** The purple pigment effectively counteracts yellow and orange tones, maintaining a cool, elegant hair shade.
- **Salon-Grade Quality:** Trusted by professional stylists, offering results similar to in-salon toning treatments.
- **Gentle Conditioning:** Unlike some drying purple shampoos, it leaves hair feeling soft and manageable.
- **Versatility:** Works well on a variety of hair types, including natural gray, silver, and color-treated blonde or highlighted hair.
- **Affordable and Accessible:** Provides a cost-effective at-home solution compared to regular salon toning services.
#### Common Pain Points or Potential Drawbacks
- **Potential Over-Toning:** Users with fine or light hair may experience a slight purple tint if left on too long.
- **Drying With Frequent Use:** Overuse may dry out hair, so proper conditioning is recommended.
- **Not Sulfate-Free:** Contains sulfates, which could concern those with sensitive scalps or who prefer sulfate-free hair care.
- **Scent:** Some users find the fragrance perfumed and strong for personal preference.
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### 6. Other Media or Authoritative Reviews
Salon and beauty industry blogs, including Allure and Byrdie, have consistently praised Clairol’s Shimmer Lights as an effective, budget-friendly purple shampoo. Professional stylists often recommend it as a reliable option for clients to maintain hair tone between appointments. Consumer Reports notes it performs comparably to higher-end brands for neutralizing brassiness and maintaining hair brightness.
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### 7. Summary of Customer Feedback Trends
Amazon customers rate Clairol Shimmer Lights Purple Shampoo highly for its ability to quickly eliminate brassy and yellow tones with visible results after just one wash. Common praise highlights its affordability and ease of use. Negative reviews are primarily focused on the occasional purple residue if not rinsed well and hair dryness if overused without conditioner. Overall, the product enjoys a strong reputation among users looking for dependable tone maintenance.
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### 8. Usage Guide and Important Notes
- Apply to wet hair once or twice weekly, focusing on areas prone to brassiness.
- Leave on for 2-5 minutes depending on desired toning intensity; less time for subtle toning, longer for stronger brass neutralization.
- Rinse thoroughly to avoid purple residue.
- Follow with a quality conditioner to maintain hair hydration.
- Avoid daily use to prevent dryness or over-toning.
- Ideal for use between salon visits to prolong color vibrancy.
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### 9. Frequently Asked Questions (FAQ)
**Q: Can this shampoo be used on natural gray hair?**
A: Yes, it neutralizes yellow tones common in natural gray or silver hair, keeping hair looking vibrant and fresh.
**Q: How often should I use this shampoo?**
A: For most, once or twice a week is sufficient to maintain tone without drying hair.
**Q: Will it work on dark blonde or light brown shades?**
A: It’s most effective on blonde, silver, gray, and highlighted hair but can mildly tone lighter brown shades.
**Q: Is it safe for chemically treated hair?**
A: Yes, it’s formulated to be gentle on color-treated hair while protecting vibrancy.
**Q: Does it contain sulfates or parabens?**
A: It contains sulfates, so those with sensitive scalps or those seeking sulfate-free products may want to consider alternatives.
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### 10. Final Recommendation and Target Audience
Clairol Professional Shimmer Lights Purple Shampoo is a standout product for anyone seeking an effective, affordable solution to combat brassy, yellow tones in blonde, silver, gray, or highlighted hair. It blends professional salon-grade toning capabilities with accessible pricing and ease of use, making it a perfect addition to your hair care routine if you want to maintain cool, neutral tones without frequent salon visits.
If you’re ready to keep your hair brilliantly brass-free and vibrant, Clairol Shimmer Lights should be high on your shortlist.
**Grab your bottle now and experience the shine for yourself!**
Shop Clairol Professional Shimmer Lights Purple Shampoo on Amazon