← Back to Makeup
$19.55
4.2 / 5 · 14,860 Amazon reviews
View on Amazon →

As an Amazon Associate, Botanical Skin earns from qualifying purchases. Price and ratings shown are from Amazon; check Amazon for current price and availability.

Makeup · Eyes

Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof, Long-Lasting, Transfer-Proof, Up to 16HR Wear, Smooth No-Tug Formula, Hydrating Color Liner With Vitamin E & Jojoba Oil - 0.04 oz

Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil Review: The Ultimate Eye Definition for All-Day Wear


1. Target Audience

The Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is ideal for makeup enthusiasts, professional artists, and everyday users who demand a reliable, long-lasting eyeliner. It caters particularly well to those with active lifestyles or oily eyelids who struggle with traditional liners smudging or fading. Additionally, its smooth formula enriched with Vitamin E and Jojoba Oil makes it a great pick for individuals seeking comfortable, hydrating eye products suitable for sensitive skin.


2. Catchy Title & Introduction

“Urban Decay 24/7 Glide-On Eyeliner: Glide, Define, and Conquer Your Day—No Smudging Allowed!”

For anyone who wants precision, longevity, and a vibrant color payoff, the Urban Decay 24/7 Glide-On Waterproof Eyeliner delivers a smudge-proof, long-lasting effect that won’t quit—even during the busiest days or most humid conditions. Discover why this eyeliner remains a cult favorite in the beauty world.


3. Product Summary & Key Specifications

Urban Decay’s 24/7 Glide-On Eyeliner Pencil boasts a creamy, pigmented formula designed for up to 16 hours of wear. Key specifications include:

  • Waterproof and smudge-proof formula that resists transfer and fading
  • Smooth no-tug application ensuring ease and precision
  • Contains skin-conditioning Vitamin E and Jojoba Oil for hydration
  • Available in various vibrant shades (0.04 oz pencil)
  • Cosmetic packaging designed for easy use and retraction

Product Image Suggestion: Place a crisp, close-up image of the eyeliner pencil showing the texture of the tip alongside swatches of the available shades.


4. Purchase Link / Call-to-Action (CTA)

Ready to enhance your eye makeup game? Check the latest pricing and purchase the Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil now on Amazon:

Buy Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil on Amazon


5. Professional Review

Industry Analysis and Market Positioning

In the competitive eyeliner market, Urban Decay’s 24/7 Glide-On Pencil stands out as a high-performance, premium product combining luxury and practicality. Known for its trend-forward and bold pigmentation, Urban Decay appeals to both makeup professionals and everyday consumers looking for dependable waterproof liners. This product is positioned as a versatile staple in the portfolio of long-lasting makeup essentials, with features that tangibly meet the demands of longevity and comfort.

Key Advantages and Standout Features

  • Longevity: Up to 16 hours of wear with minimal fading or smudging, outperforming many drugstore and mid-range competitors.
  • Application: Its creamy glide-on texture allows for either subtle lining or dramatic looks without harsh pulling.
  • Formulation: The addition of moisturizing agents like Vitamin E and Jojoba Oil prevents dryness, which is a common issue with waterproof liners.
  • Color Variety: Multiple shades accommodate various makeup styles from natural to bold.

Common Pain Points or Potential Drawbacks

  • Price Point: Positioned on the higher end, the product may not suit budget-conscious buyers.
  • Sharpening Required: Unlike retractable liners, it requires sharpening, which can be less convenient.
  • Availability of Shades: Some users express desire for an even broader color palette.

6. Other Media or Authoritative Reviews

Beauty industry experts, including Allure and Vogue, consistently praise this eyeliner for its buttery consistency and impressive longevity. Sephora reviewers highlight its ability to perform in humid conditions and for oily lids. Professional makeup artists endorse the pencil for its blendability and smudge resistance, making it a staple backstage during fashion shows.


7. Summary of Customer Feedback Trends

Customer reviews strongly affirm the eyeliner’s durability and pigmentation. Users frequently mention minimal smudging even through sweat and tears, aligning with the product’s waterproof claims. Compliments about the smooth application and comfort indicate it is gentle on sensitive eyes. However, a minority note that the pencil needs regular sharpening and wish for more innovative packaging.


8. Usage Guide and Important Notes

  • Start with a clean, dry eyelid for best adherence.
  • Apply smoothly along the lash line; layer or smudge with a brush for varied looks.
  • For extra intensity, use the pencil as a base for eyeshadows.
  • Sharpen the pencil before use to maintain precision.
  • Remove gently with an oil-based makeup remover to avoid irritation.

9. Frequently Asked Questions (FAQ)

Q: Is the Urban Decay 24/7 Glide-On Eyeliner safe for sensitive eyes?
A: Yes, the formula is ophthalmologist-tested and contains hydrating ingredients like Vitamin E and Jojoba Oil.

Q: How waterproof is this eyeliner?
A: It is designed to withstand water, sweat, and tears for up to 16 hours.

Q: Can I use this eyeliner on my waterline?
A: Yes, many users apply it on the waterline, but those with very sensitive eyes should proceed cautiously.

Q: Does it smudge during the day?
A: Minimal to no smudging reported under normal conditions, but individual skin types may vary.


10. Final Recommendation and Target Audience

The Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is highly recommended for anyone seeking a reliable, vibrant, and long-wearing eyeliner that performs throughout demanding days. Its blend of comfort and durability makes it particularly suitable for users with oily lids, active lifestyles, or those who need makeup that stays put through humid or emotional conditions.

Whether you’re a professional artist, beauty enthusiast, or a daily makeup walker, this pencil provides excellent value in delivering precision and power in eye definition.

Grab yours today and experience the unbeatable staying power:

Buy Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil on Amazon


This review is crafted to help you make an informed, confident makeup purchase.