Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 262, Blackest Black, 0.01oz
$4.21
**Rimmel London Exaggerate Waterproof Eye Definer Eyeliner Review: Precision Meets Long-Lasting Wear in Blackest Black**
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### 1. Target Audience
The Rimmel London Exaggerate Waterproof Eye Definer Eyeliner in Blackest Black (262) is designed for makeup enthusiasts seeking a reliable, long-lasting eyeliner that balances precision and ease of use. It is ideal for everyday wearers and professionals who prefer highly pigmented, smudge-resistant eye makeup. This product suits individuals with active lifestyles who require an eyeliner that withstands sweat, water, and humidity without fading.
### 2. Catchy Title and Introduction
**“Rimmel Exaggerate Waterproof Eyeliner — Your Ultimate Weapon for Bold, All-Day Eye Definition”**
Looking for an eyeliner that delivers rich pigmentation with a waterproof formula? Rimmel London Exaggerate Waterproof Eye Definer in Blackest Black offers definition, durability, and a built-in smudger to create versatile eye looks that stay put all day long.
### 3. Product Summary and Key Specifications
- **Product:** Rimmel London Exaggerate Waterproof Eye Definer Eyeliner
- **Shade:** 262 Blackest Black
- **Weight:** 0.01 oz (0.3 g)
- **Formulation:** Waterproof, highly pigmented pencil liner
- **Features:** Built-in smudger for easy blending and smoky effects
- **Longevity:** Long-wearing formula that resists smearing and fading
- **Ideal Use:** Eyeliner for upper and lower lash lines; suitable for tightlining and creating defined or smoky eyes
*Suggested product image placement: insert high-resolution image of the eyeliner pencil with swatches of the Blackest Black shade showing the texture and intensity — ideally right after this section.*
### 4. Purchase Link / Call to Action
Ready for lasting eye definition?
Buy Rimmel London Exaggerate Waterproof Eye Definer Eyeliner on Amazon
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### 5. Professional Review
#### Industry Analysis and Market Positioning
Rimmel London has long been recognized for offering affordable yet quality beauty products. The Exaggerate Waterproof Eye Definer targets consumers who demand performance comparable to high-end liners at drugstore prices. Positioned competitively among waterproof eyeliners, this product addresses a substantial market segment craving durability combined with ease of use.
#### Key Advantages and Standout Features
- **Highly Pigmented:** One stroke delivers intense, jet-black color that defines the eyes brilliantly.
- **Waterproof and Long-Lasting:** Formulated to withstand sweat, water, and oil, the eyeliner holds up throughout the day without smudging.
- **Built-In Smudger:** Integrated smudger tip allows effortless blending and quick transition from sharp lines to smoky looks, enhancing versatility.
- **Precision Application:** Slim pencil tip ensures controlled application for both fine lines and bold definition.
- **Affordable Drugstore Option:** Offers significant value for budget-conscious consumers who don’t want to compromise quality.
#### Common Pain Points or Potential Drawbacks
- **Limited Shade Range:** While Blackest Black is versatile, the product line could benefit from a broader spectrum of colors.
- **Pencil Hardness:** Some users find the pencil slightly firm on initial use, requiring light pressure for smooth application.
- **Quantity:** The 0.01 oz size is standard but may be considered small compared to some competitor liners, potentially needing more frequent repurchasing.
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### 6. Other Media or Authoritative Reviews
Beauty publication *Allure* praised the Rimmel Exaggerate Waterproof Eyeliner for its "impressive staying power and rich pigment," highlighting the built-in smudger as a convenient tool for creating multiple eye looks on the go. Likewise, *Makeup Geek* described it as "an excellent budget liner with serious durability and ease of application." User-generated reviews on platforms like Influenster also often commend its waterproof properties while noting the need to be careful while sharpening to avoid excessive product waste.
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### 7. Summary of Customer Feedback Trends
- **Positive:** High rating for pigmentation, lasting all day without the need for touch-ups, and versatility from sharp lines to smoky effects.
- **Negative:** Some complaints about the pencil being initially dry or stiff; a small number mention difficulty in sharpening without breakage.
- **General Sentiment:** Overall customer satisfaction is very high, especially for value-driven buyers who want dependable performance.
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### 8. Usage Guide and Important Notes
- **Application Tips:** Use the pencil tip to line the upper and/or lower lash lines for defined eyes. For a smoky finish, gently run the built-in smudger over the drawn line immediately after application.
- **Sharpening:** Use a cosmetic sharpener for best results to maintain a precise tip.
- **Removal:** As it is waterproof, use a dedicated eye makeup remover formulated for waterproof cosmetics to avoid unnecessary eye rubbing or irritation.
- **Storage:** Keep the pencil capped tightly to prevent drying out.
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### 9. Frequently Asked Questions (FAQ)
**Q1: Is this eyeliner safe for sensitive eyes and contact lens wearers?**
A: Yes, Rimmel reports that the product is ophthalmologist-tested and suitable for sensitive eyes and contact lens users.
**Q2: How long does the waterproof effect last?**
A: The liner typically lasts 8-12 hours without smudging or fading under normal wear conditions.
**Q3: Can the built-in smudger be used for precise blending?**
A: Yes, it is designed for delicate smudging and creating smoky looks, but it may not replace a dedicated brush for intense blending.
**Q4: Does the eyeliner transfer or smudge easily?**
A: No, the formula is specifically designed to be waterproof and smudge-resistant once set.
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### 10. Final Recommendation
For makeup lovers seeking a dependable, all-day wear waterproof eyeliner that delivers intense color and versatility, the **Rimmel London Exaggerate Waterproof Eye Definer Eyeliner in Blackest Black** is a highly recommended choice. Its affordability combined with impressive longevity and ease of use make it a standout in the drugstore category. While it could offer more shade options and slightly larger quantities, this liner remains a reliable staple for bold eye looks that last.
Shop Rimmel London Exaggerate Waterproof Eye Definer on Amazon today — elevate your eye game with confidence and style!